Winona Ryder is the face of Rag & Boneâ€™s fall campaign, chosen for her â€œbeautiful, timeless quality,â€ said Marcus Wainwright, managing partner of Rag & Bone. â€œTo us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isnâ€™t interested in being a movie star.â€
Glen Luchford shot Ryder â€” and actor Michael Pitt, for the menâ€™s campaign â€” in Coney Island, N.Y. The campaigns will run in international editions of Vogue and GQ, as well as in issues of WSJ. Magazine, Vanity Fair, Interview, Lui and Gentlewoman.