Winona Ryder Is the Newest Face Of L’Oréal Paris

America loves a comeback—or at least L’Oréal Paris is betting it does in an ad from McCann breaking on Sunday’s Golden Globe Awards on NBC. Winona Ryder has been enlisted to pitch Elvive hair-care products, which are all about helping damaged hair, and a faltering brand, stage a comeback. Watch it:

  • Arnaud Gasser

    Parce qu’elle le vaut bien !
    Does the french equivalent already exist ?

  • Carlos Lincoln Marks

    Vous aimez les super-héroïne